With minimal show footage available before programme filming, a graphic approach was selected to highlight History content for the coming year. The campaign aimed to show the continuing and evolving story of our ever-changing history, brought to life through an animated storybook.
A tactile approach of ink and paper was utilised to represent the literal writing of pen on paper recording history throughout the ages, ending with the reveal of the book in digital form on an electronic device melding past, present and future.
