The brief - to represent a diverse range of topical people and explore their achievements, breakups, breakdowns, and untimely departures, while holding true to the storytelling essence of the bio brand.
This was one of my first big projects when at Foxtel, and my introduction to the industry recognition engine that was Promax. What a way to start, collaborating with some of the best creative craftspeople around to deliver one hell of an ident.
